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Latest articles


Inside: Our newsletter growth playbook

Inside: Our newsletter growth playbook

I put together a 60-page deck for you and your team. Side effects may include more revenue and a larger audience.

Nov 14, 2024

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2 min read

Content

Do $100M brands care about newsletters?

Do $100M brands care about newsletters?

Let's talk negative CAC, 1P data, and the media mullet...

Nov 5, 2024

•

5 min read

Content

6 lessons from the AMO conference

6 lessons from the AMO conference

What 8 and 9-figure media companies are doing to grow and monetize.

Oct 22, 2024

•

7 min read

Monetization

How to stop declining sponsorship performance

How to stop declining sponsorship performance

If your newsletter gets pushback from sponsors, this may be why.

Oct 15, 2024

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4 min read

Monetization

Newsletter lessons from a billionaire

Newsletter lessons from a billionaire

A re-cap of my day talking paid ads with a $10B media company.

Oct 1, 2024

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5 min read

Content

3 lessons from beehiiv's founder mode

3 lessons from beehiiv's founder mode

Launching faster and keeping your newsletter team hyper-focused

Sep 20, 2024

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5 min read

Growth

Why CPL is a bad metric for newsletters

Why CPL is a bad metric for newsletters

Don't believe everything you see on newsletter Twitter...

Aug 20, 2024

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2 min read

Growth

Part 2: The new Meta ads playbook

Part 2: The new Meta ads playbook

Writing killer hooks and using Meta's DCT method

Aug 6, 2024

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3 min read

Growth

Part 1: The new Meta ads playbook

Part 1: The new Meta ads playbook

How to adapt your newsletter ads to Meta's targeting changes.

Jul 24, 2024

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4 min read

Monetization

The biggest AI newsletters are for sale

The biggest AI newsletters are for sale

Any takers?

Jul 12, 2024

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3 min read

Growth

The top newsletter ads of 2024

The top newsletter ads of 2024

We went head-to-head with another top newsletter agency and won. Here's what we learned.

Jun 18, 2024

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2 min read

Monetization

An $80k/month newsletter with 0 employees

An $80k/month newsletter with 0 employees

How my friend Joel ditched a sales team and hit $1M/year with ads.

May 29, 2024

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3 min read

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