Transcript 0:00 So I'm gonna give you a one million dollar marketing tip in five minutes. Now, I learned this from a mentor of mine who used it to close companies like Uber, Dollar Shave Club, and Clash of Clans. You heard of them? 0:11 And he taught this strategy to me two years ago, and it has totally changed my business. This is also something I just taught in a boot camp I did with Beehiiv's founder. A bunch of people paid for that information. 0:20 I'm gonna give it to you for free. It's called the Mutual Introduction Playbook, and here's how it works. So I gotta give full credit where it's due. I learned this from Jesse Pujji. 0:30 He built basically what was, like, the OG Facebook marketing agency. They scaled to twenty-five, thirty million dollars a year and then sold for in the high eight figures a couple years ago. 0:40 He then has since gone on to create multiple other bootstrap companies, like Growth Assistant, which does over twenty-five million dollars a year, um, Oxyn Sites, which does, you know, many millions of dollars. 0:49 So he's used this playbook over and over again for companies, and he's used it pretty recently. I'll put this up on the screen in case you're watching on YouTube. 0:56 You can actually see this is an actual email he sent for Clash of Clans, and he used this strategy to close a huge deal, something they actually made twenty-five million dollars in agency fees from over multiple years of working with Clash of Clans. 1:08 Pretty incredible. Here's the way it works. I want you to go to your LinkedIn. What most people don't realize is you have a set of dream customers, companies you would love, love, love, love, love, love to work with. 1:19 And very often, you have second-degree and third-degree connections on LinkedIn with those people that you are not utilizing. Many people know that. But here's how you actually act on it. I'm gonna give you an example. 1:30 So I wanted to work with Shane Parrish, incredible author, super hard to get in touch with. So I go to my LinkedIn, and I see, oh, I have seventy-six mutual connections with Shane Parrish. 1:40 Is there anybody here who can introduce me? And lo and behold, this guy right here, Alex Lieberman, happens to know Shane Parrish. Now, this is where most people fail at this. 1:50 I'm gonna give you a very specific set of messaging that will actually get people to forward an introduction to other folks without risking a lot of their own social capital. 1:57 So first, you want to send a message like this, right? "Hey, man. Hope the vacation was fun. Do you know Shane Parrish?" Well, right, what does that do? 2:04 Well, the person that you are sending this to, they know you're probably about to make an ask, and what you want to do is de-risk it for them. Alex could say no, right? 2:13 He could say no because he doesn't actually know Shane Parrish. But I also give him the option, he could say no 'cause he knows I'm probably gonna ask for an intro, and he doesn't want to give an intro. 2:21 And that, that's the purpose, right? I, I don't want to make anybody that I ask this from uncomfortable. I want to give them an out so they... I want to make it easy. If you want to lie to me, let's make it easy, right? 2:29 To lie to me. That's fine. So somebody's probably gonna say, "I know him. Why? What's up?" So then you go, "Well," you provide some reason, some context on how you can be useful. You de-risk the ask. 2:38 And then you just say, "Hey, if I shot you a quick email blurb about my company, would you be down to forward it?" To hit forward so you make it easy for the person to make the introduction. 2:46 They don't have to think about how to describe your company or who you are, your offer, right? You do all that work for them. They just hit forward and write one line, like, "Oh, hey, this guy's really cool." 2:55 And then you're gonna send Alex or whoever your person is a simple email that's gonna go, "Hey, you know, I'm, I'm Nathan from Feed Media. You know, we work with newsletters. 3:02 We help grow them, uh, with leads or subscribers who buy from you and your sponsors. We've worked with companies like X and Y and Z. Would love to see to what extent we could be helpful to you. Do you have ten minutes? 3:12 Do you have 15 minutes to chat this Friday between 1:00 p.m. and 5:00 p.m. EST?" Your contact gets to forward it. They can say whatever they want in that forward to de-risk it on them, right? 3:20 They might say, "Yeah, uh, this person seems cool. You know, I, I never actually worked with them. You know, want me to tell them that your head's down?" Right? You're giving them outs. 3:27 You're always thinking about this person doing the forwarding almost if they were a client, right? You want to make it easy, and you want to de-risk it for them. 3:33 This strategy has dramatically higher introduction rates, book-a-call rates, and close rates, exceptionally so. 3:41 If you sell any kind of high-ticket digital product, service, software, right, where customers are worth tens of thousands, hundreds of thousands of dollars, you'd be silly not to try this. So I hope that was helpful. 3:52 My promise was to get you in and out of here in less than five minutes. I hope I kind of did that. We'll be back with a regular podcast in the next episode, and I'll see you there. [upbeat music]
